https://www.leslifontedesigns.com/journal daily 0.75 2021-04-19 https://www.leslifontedesigns.com/journal/is-it-flowers-youre-after-g3n42 monthly 0.5 2020-05-08 https://images.squarespace-cdn.com/content/v1/5ce6d339a8ffbf0001a8fb20/1559835859718-NIKEC0QXSGRAH1IFHF2H/image-asset.gif Journal - Is It Flowers You’re After? https://www.leslifontedesigns.com/journal/searching-for-succulents-8w84k monthly 0.5 2020-02-27 https://images.squarespace-cdn.com/content/v1/5ce6d339a8ffbf0001a8fb20/1559835965726-7ONOP3XYI02JGDRBKR3A/image-asset.gif Journal - Searching for Succulents? https://www.leslifontedesigns.com/crochet daily 0.75 2021-05-02 https://www.leslifontedesigns.com/home daily 1.0 2024-10-15 https://images.squarespace-cdn.com/content/v1/607ce388a13d08033a9f6e42/1619240894322-DMUZRO8FZJ55J7W9E67W/packaging+icon-01.png Home https://images.squarespace-cdn.com/content/v1/607ce388a13d08033a9f6e42/1619240722961-ZYMXDRG17GV6Z83JXTVS/illustration+icon-01.png Home https://images.squarespace-cdn.com/content/v1/607ce388a13d08033a9f6e42/1619240546583-X9B2C9O4F338UC1V25JD/UI-UX+icon-01.png Home https://images.squarespace-cdn.com/content/v1/607ce388a13d08033a9f6e42/3ea89414-89ae-4aaf-9fc7-f533aa40e4f4/Holiday_24_Email_ERetail_Stylized_FirmingFaceAndEyeRitual.jpg Home - fresh Holiday 2024 Holiday 2024 Collection https://images.squarespace-cdn.com/content/v1/607ce388a13d08033a9f6e42/1619317907091-NGMJYR687ALFNJB2C435/ssemble+mockup+1.jpg Home - SSEMBLE Helping people engage and organize meaningfully around causes and organizations they care about the most https://images.squarespace-cdn.com/content/v1/607ce388a13d08033a9f6e42/ccdb3de2-c4bc-4c23-b12f-629fb61de971/091622-HolidayCarousel_02.gif Home - Sugarfina Candy Carousel Holiday packaging https://images.squarespace-cdn.com/content/v1/607ce388a13d08033a9f6e42/b31ed3f2-df4d-45f8-afef-d6c0439d475a/Winter+Wonderfaire-01.jpg Home - ILLUSTRATION A collection of recent illustrations https://images.squarespace-cdn.com/content/v1/607ce388a13d08033a9f6e42/1619997521684-U44K0NZN7CW0U9E1P2QN/16-overall-mockup.png Home https://images.squarespace-cdn.com/content/v1/607ce388a13d08033a9f6e42/1619997474989-58WVNB6OLUAUD58YS1KI/latterian-2.png Home https://www.leslifontedesigns.com/tiny-tales-page daily 0.75 2022-09-09 https://images.squarespace-cdn.com/content/v1/607ce388a13d08033a9f6e42/1619411017229-SWJ04ENXUX8KTV7V68PH/problems_Stats+copy.png TINY TALES PAGE https://images.squarespace-cdn.com/content/v1/607ce388a13d08033a9f6e42/1619411031264-GQPAUB6XFS73S1BVTBJA/problems_Stats+copy+2.png TINY TALES PAGE https://images.squarespace-cdn.com/content/v1/607ce388a13d08033a9f6e42/1619495764296-V6CBE07ATEBDSYV78LJY/user+journey_user+journey.png TINY TALES PAGE https://images.squarespace-cdn.com/content/v1/607ce388a13d08033a9f6e42/1619411004037-GCGGOKWD7WPYTIW3JODQ/problems_Stats.png TINY TALES PAGE https://images.squarespace-cdn.com/content/v1/607ce388a13d08033a9f6e42/1619581913692-ECOQXBL1MR8DD4838U17/initial+sketches_user+flows_user+flows.png TINY TALES PAGE - LIGHTNING DEMOS I started by looking at other applications in which the user is presented with many choices and browsing options and looked to how they display and filter information. I examined apps in the reading field like Goodreads and Hoopla, music apps like Spotify and fitness apps like Alo Moves and Nike training club. Then I made sketches of layouts, hierarchies, buttons, and filters that worked for these apps and the different features I thought could work for a similar children’s reading app. https://images.squarespace-cdn.com/content/v1/607ce388a13d08033a9f6e42/1619497291973-WT1196Y5A4MEQ31CKY75/crazy+8s_sketches.png TINY TALES PAGE - CRAZY 8’S I then used the “Crazy 8’s” method of sketching, where I quickly sketched 8 possible solutions to the problem of finding a book to read. I experimented with different layouts, from straightforward lists of topics to an interactive map illustration organized into “lands” of topics. Again, keeping the parents as the end user in mind helped me to decide which would be the best option. https://images.squarespace-cdn.com/content/v1/607ce388a13d08033a9f6e42/1619582153322-R0SCR2CMR0MYXLJ8Y1QP/wireframes_wireframes.png TINY TALES PAGE https://images.squarespace-cdn.com/content/v1/607ce388a13d08033a9f6e42/1619581246365-5QCDY8K9FJN6E03CTHJP/wireframes+3_wireframes+2+copy+2.png TINY TALES PAGE - FRIENDS: A rating and review system allows the user to see suggestions from their friends and others. If they are short on browsing time, they can quickly see recommendations from people they know. https://images.squarespace-cdn.com/content/v1/607ce388a13d08033a9f6e42/1619499098730-QWDEGZ59ADEMJAD8UVDD/wireframe+screen+1_wireframes+2.png TINY TALES PAGE - TIME: The ability for parents to choose books quickly so they can get to reading quickly was of main import. One of the main ways I sketched out how to solve this was by creating user profiles for each child. Once the initial profiles were created, as soon as a parent opens the app they can select which child (or both) is reading and get right into browsing quickly. https://images.squarespace-cdn.com/content/v1/607ce388a13d08033a9f6e42/1619499553108-VA02SUA60ALT98S55HS4/wireframes+2_wireframes+2+copy.png TINY TALES PAGE - TOPICS: In order to quickly find topics, each child’s profile would have tags associated with them that would allow the app to suggest the best topics meeting both child’s preferences. https://images.squarespace-cdn.com/content/v1/607ce388a13d08033a9f6e42/1619498031448-FIUWIUR61S119B3VZAVM/sketches_sketches+copy.png TINY TALES PAGE - SKETCHES From the outlines and notes that I made on day 2, I decided on the features and the structure that I would want and sketched some more robust designs. Due to the limited time of a design sprint, I got the bones of my design on paper quickly and moved into wireframing. https://images.squarespace-cdn.com/content/v1/607ce388a13d08033a9f6e42/1619583352945-JFM1HXUCJALGAANRONTD/profiles_wireframes+2+copy+3.png TINY TALES PAGE Users set up profiles for each child with age and interests so app can filter books for each child. When children are reading together, user can select both children and the app will recommend stories that match both profiles. https://images.squarespace-cdn.com/content/v1/607ce388a13d08033a9f6e42/1619582505044-SWO7FSYK2DVFA4N5BRVD/visuals_financial+advisor.png TINY TALES PAGE Tiny Tales Buttons and Iconography https://images.squarespace-cdn.com/content/v1/607ce388a13d08033a9f6e42/1619583478156-7KRYPKLIRB9U17O7D5HS/high-fid+2_wireframes+2+copy+4.png TINY TALES PAGE - HOME PAGE On home page, stories are grouped according to topics selected in user profiles, featured lists grouped by themes, and recommendations based on past usage. Users can also search and browse, create shelves where they can save certain titles for later and favorite books that children have liked. https://images.squarespace-cdn.com/content/v1/607ce388a13d08033a9f6e42/1619584093601-IUHTML8GPWJXQ6YXGMCZ/Assets+AI_tiny+tales_wireframes+2+copy+6.png TINY TALES PAGE Completed high-fidelity screens for prototype https://images.squarespace-cdn.com/content/v1/607ce388a13d08033a9f6e42/1619583676510-FD3DAB83T09EQEI776LW/high-fid+3_wireframes+2+copy+5.png TINY TALES PAGE - STORY PAGES Stories are tagged with length of time, age level and any defining features of topic and theme marked as tags under each title. Review section allows user to filter reviews of the community and reviews of their friends as well as add their own rating. https://images.squarespace-cdn.com/content/v1/607ce388a13d08033a9f6e42/1619584969810-2H6THHL4HVV710N5BNJQ/testing_wireframes+2+copy+7_wireframes+2+copy+7.png TINY TALES PAGE https://images.squarespace-cdn.com/content/v1/607ce388a13d08033a9f6e42/1619585969111-PZZ6UXT6H58GV3JSDMDP/Tiny-Tales-Mockup.jpg TINY TALES PAGE - Learnings In working on this project, I became familiar with the design sprint process. It put into context the need for quick research, ideation and prototyping abilities especially for organizations that utilize the Lean UX model of UX design. From over a decade working in the fashion and consumer product industries, I am very comfortable in having to create designs in a fast paced environment where I have to come up with my own research methodologies and even do some of my own guerrilla product testing for feedback. This was an extremely fun project and in the end I solved for a few problems facing modern parents. https://www.leslifontedesigns.com/illustrations-play daily 0.75 2021-05-02 https://images.squarespace-cdn.com/content/v1/607ce388a13d08033a9f6e42/1619933045822-9AU2ADEBJI460H74QWM3/heart.jpg Illustration https://images.squarespace-cdn.com/content/v1/607ce388a13d08033a9f6e42/1619931432190-LVZIMIBTWNJSCAT5DIPQ/lungs.jpg Illustration https://images.squarespace-cdn.com/content/v1/607ce388a13d08033a9f6e42/1619931502619-RQJ1JNO9DMAC3Z8ZFMF1/hands.jpg Illustration https://images.squarespace-cdn.com/content/v1/607ce388a13d08033a9f6e42/1619931577760-4HEXPLH0R2RJO5OKS68Y/fish2.jpg Illustration https://images.squarespace-cdn.com/content/v1/607ce388a13d08033a9f6e42/1619931619808-S1TOVUEDXTS2WXMXZ2XW/flora-guts.jpg Illustration https://images.squarespace-cdn.com/content/v1/607ce388a13d08033a9f6e42/1619931705156-4GSB4ASVEABUYQA1FGRP/space-girl-1.jpg Illustration https://images.squarespace-cdn.com/content/v1/607ce388a13d08033a9f6e42/1619931793070-R6AW5QSV7FDXGHO6OGXP/martyr.jpg Illustration https://www.leslifontedesigns.com/uiuxdesign daily 0.75 2021-07-03 https://images.squarespace-cdn.com/content/v1/607ce388a13d08033a9f6e42/1619319584033-YV3J9J6K4XE8CH1049YX/front+page+mockup_uxui.jpg UX/UI Design - MOBILE APP MY MONEY Empowering and educating young people in healthy money management habits https://images.squarespace-cdn.com/content/v1/607ce388a13d08033a9f6e42/1624235040726-RFAML75Z4X4BO4AFD7MC/Assets+AI_buttons+and+icons+copy+8.png UX/UI Design - DESKTOP APP FORMULE Bespoke skincare e-commerce website crafted by skincare expert and chemist https://images.squarespace-cdn.com/content/v1/607ce388a13d08033a9f6e42/1619319658693-3ZY310NMTTCQA7XYZQZX/Tiny-Tales-Mockup.jpg UX/UI Design - IPAD APP TINY TALES Making bedtime a more seamless experience by allowing busy parents and their children simple and easy access to the books and stories they love https://images.squarespace-cdn.com/content/v1/607ce388a13d08033a9f6e42/1619319741386-FG6Z37UW6QB2TJ6WO4M9/Screens+Mockups.jpg UX/UI Design - MOBILE APP SSEMBLE Helping people engage and organize meaningfully around causes and organizations they care about the most https://www.leslifontedesigns.com/latterian daily 0.75 2021-05-02 https://images.squarespace-cdn.com/content/v1/607ce388a13d08033a9f6e42/921ae58c-1c4d-4ac2-b7af-72b7b5171152/latterian-1.png LATTERIAN https://images.squarespace-cdn.com/content/v1/607ce388a13d08033a9f6e42/bee00c03-994d-48c2-bcd3-fbcebb55c8eb/latterian-4.png LATTERIAN https://images.squarespace-cdn.com/content/v1/607ce388a13d08033a9f6e42/b25f4029-2590-4e7e-b0ce-1aa0fc576585/latterian-2.png LATTERIAN https://images.squarespace-cdn.com/content/v1/607ce388a13d08033a9f6e42/9080637d-d1b2-481c-9aa7-9c83fa42a3f6/latterian-3.png LATTERIAN https://www.leslifontedesigns.com/about daily 0.75 2024-06-29 https://images.squarespace-cdn.com/content/v1/607ce388a13d08033a9f6e42/1619995798367-SZM7TNIWM2T3063PQ581/photo-1.jpg About - About Me I am a designer with over 10 years experience helping brands connect with their customers through unique and delightful products. I have worked with large corporations as well as small startups where I have helped CEOs focus their brand story through product. It is my job to come up with not only beautifully crafted ideas in the form of pencil on paper or rendered artwork but to find solutions for creation and expand capabilities through vendor sourcing and expansion. Curious, adaptable, resourceful and an expert problem solver, I push boundaries so I can help my team achieve our goals. When I’m not designing for work, I am designing for me! I love to make jewelry, sew, draw, and get endless inspiration from long hikes in the California desert. https://www.leslifontedesigns.com/my-money-page daily 0.75 2021-07-03 https://images.squarespace-cdn.com/content/v1/607ce388a13d08033a9f6e42/1619328708025-7TW9ONJBLBWRG8HNJERL/My+Money+statistic+graphic-02.png MY MONEY PAGE https://images.squarespace-cdn.com/content/v1/607ce388a13d08033a9f6e42/1619331573064-U7T2Z8BFNERTBKOIY1S0/Affinity+Map.JPEG MY MONEY PAGE - Through the use of an affinity map, I captured quotes, ideas, thoughts, and feelings onto Post-it notes and grouped them according to key ideas that emerged. I was able to organize all the feedback into several groupings of topics that would inform my ideation process. At this stage, I realized how important it was to talk to real end users. While a lot of assumptions I had made ended up being confirmed, there were a few things that surprised me. One was that a lot of the participants, although expressing they would want to talk to a financial advisor also expressed that they would never seek one out on their own and didn’t think they would actually be helpful for them. I kept that in mind as I proceeded to come up with designs for the first iteration of the product. https://images.squarespace-cdn.com/content/v1/607ce388a13d08033a9f6e42/1619330797756-QB56ZSCJP0AC9ASX7MHD/Heuristic+analysis+screens-03-03-03.png MY MONEY PAGE - THE COMPETITION I researched a few different products that provide budgeting systems, money tracking, and financial education. I compared them using the Nielsen Norman Group’s heuristic principles to discover strengths, weaknesses, and gaps within this product space. I formed hypotheses on what features were most useful for younger individuals vs what made more sense for older adults with lots of wealth. https://images.squarespace-cdn.com/content/v1/607ce388a13d08033a9f6e42/1619333027168-XQY85CTIGJELYK3MXH5Z/Interview+insights-04.png MY MONEY PAGE https://images.squarespace-cdn.com/content/v1/607ce388a13d08033a9f6e42/1619333576975-Z3JAMDH6ECDDTKDMU9CY/Screen+Shot+2021-04-24+at+11.51.49+PM.png MY MONEY PAGE https://images.squarespace-cdn.com/content/v1/607ce388a13d08033a9f6e42/1619333576956-NID45VEP8UX736B4JDDC/Screen+Shot+2021-04-24+at+11.52.02+PM.png MY MONEY PAGE https://images.squarespace-cdn.com/content/v1/607ce388a13d08033a9f6e42/1619334844362-DUSCLLF2PTH8Y52KRSA1/problem+statements-06.png MY MONEY PAGE https://images.squarespace-cdn.com/content/v1/607ce388a13d08033a9f6e42/1619334860575-4F86J9IKV56M74LM2TEL/problem+statements-07.png MY MONEY PAGE https://images.squarespace-cdn.com/content/v1/607ce388a13d08033a9f6e42/1619334828243-UJ409RJTRPBUWJ8BFQC1/problem+statements-05.png MY MONEY PAGE https://images.squarespace-cdn.com/content/v1/607ce388a13d08033a9f6e42/1619336105663-KSOTKP6XM3CD1OWH721V/Journey+Map-08-08.png MY MONEY PAGE https://images.squarespace-cdn.com/content/v1/607ce388a13d08033a9f6e42/1619385181098-WQ1AWW1M9WEN07ONU199/User+Flows-10.png MY MONEY PAGE - User Flows I built the user flows for each of my red routes so I could understand each screen the user would need to see in order to complete each task. This helped me to break down the user journey into smaller actions that would translate directly into the user interface. Doing this helped me correct any issues in the flow that could be troublesome if discovered later on. https://images.squarespace-cdn.com/content/v1/607ce388a13d08033a9f6e42/1619384495718-YSJCDE0Z936PXV1ZSL6S/initial+sketches-09.png MY MONEY PAGE - Ideation Sketches I began by quickly sketching the ideas that had been simmering in my head for the duration of the preliminary design phases. I wrote notes and sketched small bits of the interface that related to each of the problem statements. This helped inform my next sketches that I would use for testing. https://images.squarespace-cdn.com/content/v1/607ce388a13d08033a9f6e42/1619385866696-H5805AO28MINI3QYGDS3/Sketches-11.png MY MONEY PAGE - Sketching I then moved into low-fidelity sketching. Here, I chose the best ideas from my brainstorm sketches and organized them into interface layouts. I decided on button placements and shapes, preliminary language I would use to speak to the user and designed into each of the red routes I set up. I would use these to meet with users for a first round of usability testing. https://images.squarespace-cdn.com/content/v1/607ce388a13d08033a9f6e42/1619387791810-RKAKOKF7EPWJY2V6TE44/wireframes+2-13-13.png MY MONEY PAGE https://images.squarespace-cdn.com/content/v1/607ce388a13d08033a9f6e42/1619387068596-2C0HDT06PWPF8NM1OFZH/wireframes-12.png MY MONEY PAGE - Wireframes After testing the sketches and finding that they were working well (the elements were placed well so as not to be confusing), I moved on to creating some wireframes with Adobe XD. Wireframing helped immensely with getting every idea out and into the interface. This is where I was able to define my visual patterns and start creating more cohesion between screens. I wrote some initial copy for my screens and started thinking about the iconography and hierarchy of information. These wireframes served as a blueprint for high-fidelity designing later on. https://images.squarespace-cdn.com/content/v1/607ce388a13d08033a9f6e42/1619390468109-F97HM2S1DQ3SO2Q3BEB3/type+and+color-15.png MY MONEY PAGE https://images.squarespace-cdn.com/content/v1/607ce388a13d08033a9f6e42/1619390485519-T118FSYSLOX74HDLIQWZ/BUTTONS+AND+ICONS-16-16.png MY MONEY PAGE https://images.squarespace-cdn.com/content/v1/607ce388a13d08033a9f6e42/1619388149604-YW5FVCA17ECR47HNPD2H/logo-14.png MY MONEY PAGE - The Logo & Name My Money conveys a sense of ownership to young users. It serves as reminder that they can control their financial outcome with learning and dedication. It also lets them know that the app is made for them and not for the benefit of other corporations or services to profit. The logo is a stylized “M” that serves to reinforce the name of the app even when used alone. https://images.squarespace-cdn.com/content/v1/607ce388a13d08033a9f6e42/1619395378153-CHAMG59QC0TB9M78QVW3/savings+flow_savings+screens.png MY MONEY PAGE https://images.squarespace-cdn.com/content/v1/607ce388a13d08033a9f6e42/1619395766774-9UN1IWP3147TQ92AQ7EJ/financial+advisor+flow_financial+advisor.png MY MONEY PAGE https://images.squarespace-cdn.com/content/v1/607ce388a13d08033a9f6e42/1619394784845-L1PUSHOGTUDANL4S9347/Home+screen-17-17.png MY MONEY PAGE https://images.squarespace-cdn.com/content/v1/607ce388a13d08033a9f6e42/1619394829405-KWW3SXWGT94V2AZP9F20/Budgeting+Flow-18-18.png MY MONEY PAGE https://images.squarespace-cdn.com/content/v1/607ce388a13d08033a9f6e42/1619399377977-KESJPOXE50XTXXPWSW7B/Screen-Transitions.gif MY MONEY PAGE https://images.squarespace-cdn.com/content/v1/607ce388a13d08033a9f6e42/1619400181324-JHYJB84S4NXWXSF7JPIK/screen+mockup+1.jpg MY MONEY PAGE 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